Steiff Purity Law

Steiff Commitment to Quality

Unrivalled quality since 1880

Health safety

We deliberately go far beyond the standards required by law. This is because we firmly believe that only products that pose no health risks whatsoever are worthy of the Steiff brand name! 

Top-quality materials

We weave only the finest natural fibres – such as mohair and alpaca or woven fur made of synthetic fibres – in our own Steiff Schulte weaving manufactory in Duisburg. As well as this, we only use outer material of the highest quality for our plush products. This is extremely soft and durable, making every product into something special! 

No harmful fillings 

All materials that we use to fill our products are new and pose no health risk whatsoever! 

Superior seam workmanship 

This is ensured by having a standardised Steiff seam width as well as a high stitch density, which is typical of all of our plush products. Only in this way can a Steiff plush toy be sure to last a lifetime! 

Hygienic production 

When crafting our products, we take extensive steps to ensure that all hygiene and cleanliness requirements are adhered to! Independent quality control. For decades, we have had our products and processes audited by independent institutes, including recognised establishments such as Dekra and TÜV Süd. We also carry out a great many tests in our own laboratory in Giengen in order to guarantee the high quality of our products. The Steiff quality management system is certified in accordance with DIN standard EN ISO 9001!


Special toy
Toys displaying the German "spiel gut" award have been tested by children and found by experts to be especially suitable.

CE mark
All articles bearing the CE mark are toys. These articles meet the requirements of all EC directives applicable for this toy. Articles that do not bear the CE mark are collectors' or consumer articles - these are not toys.