Button in Ear Trademark

The Steiff “Button in Ear” has become one of the world’s most renowned trademarks. Symbolising excellence and authenticity, the “Button in Ear” with the Steiff ear tag is a characteristic that turned a brand into a legend.  

All Steiff animals are creations of the highest standards. They are recognisable by immaculate workmanship, the quality of the materials and the love for minute details. Hence, their signature trademark “Button in Ear” becomes a simple reminder that Steiff is a well-rooted company with a long-standing tradition for quality design and innovation.  



Button in Ear

Tag Name

Tag Description


Steiff Original Collection Tag

Original Collection Classic

Non-limited edition

Every original Steiff animal proudly wears a yellow ear tag with red writing as a clearly recognisable identification.  It shows that this is one of the many, wonderful animals and Teddy Bears from the wide, unlimited Steiff assortment. This trademark tag also guarantees the product’s compliance with European toy safety guidelines and that it’s non-hypoallergenic.


Steiff Collector's Tag

Limited Editions

A collector’s item

Any Steiff animals with a white ear tag and red writing means that only a limited number is available and some are available only in certain countries. Each of these limited edition Steiff animals also brings his new owner a certificate that insures its authenticity and special status.



Steiff Replica Tag


A collector’s item

All Steiff replicas have a white ear tag with black writing to document their special status. This means that these true-to-original animals are reproduced exactly according to their historic role models from the Steiff Archives. In addition, each replica comes with a limited edition serial number and certificate for his new owner.