Founded in 1880, Steiff has pursued excellence with determination, fuelled by the founder’s moto “For children, only the best is good enough”. All Steiff animals are creation of the highest standard and recognisable by the immaculate workmanship, the quality of the materials, the love for minute details and the legendary trademark: the Steiff “Button in Ear”.
Steiff teddy bears and stuffed animals are primarily divided into two categories: Child/Baby and Collectible. Child/Baby items are suitable for children of any age and are made from cuddly soft material. Collectibles are mainly for adults and are made from mohair, alpaca or other valuable material. Regardless of the collection that you are attracted to, Steiff’s highly prized toys have proven to withstand the test of time, continuing to delight children and adults alike.
Button in Ear Trademark
The Steiff “Button in Ear” has become one of the world’s most renowned trademarks. Symbolising excellence and authenticity, the “Button in Ear” with the Steiff ear tag is a characteristic that turned a brand into a legend.
History of Steiff
The story of children’s dreams come true: As an energetic young girl, Margarete Steiff fought for her place in life, against much resistance. With a pin cushion in the shape of a small stuffed elephant, she wrote the first chapter of the unprecedented success story, which is still being continued today, over 135 years later.